My Website Sucks

Written by admin on August 13th, 2012

9 out of 10 businesses unhappy with the way their website looks.

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Studies have found that 44 percent of small businesses in the United States do not have a website. Often these businesses once had a website, but, lacking the time or funds to maintain it, they abandoned it. Of companies that have a website, nine out of 10 are unhappy with the site.

This comes at a time when 85 percent of people use the web to find local businesses, according to a survey by Local Consumer Review. Traditional ways of locating businesses, like Yellow Pages, direct mail, newspaper advertising and radio, are being used less. If a company wants business customers need to be able to find it through the Web, via search engines.
If you don’t have a website or are unhappy with its effectiveness, there are things you can do that wont break the budget or keep you up after hours.

If you are a vending or Office Coffee company and you are unsatisfied with the performance of your current website or are considering a new website give us a call. We can give you a free evaluation of your current website or give you some tips on how to build a new website.

Building an effective website is not a simple process. If you are not educated in talking about terms like CMS, SEO, HTML, PHP, and Flash Animation it can be very over whelming trying to decide on what solution to go with. We can explain these terms to you in simple English (with a slight New Zealand Accent) and it will help make the decision making process a lot easier.

We have helped hundreds of vending and OCS companies come online over the years and would love to help you.  Call us today for more information.

 

Top 10 Ways your vending company can use the Yellow Pages.

Written by admin on February 23rd, 2010

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Here are ten ways that people are using the yellow pages these days:

10. To stand on to change a light bulb

9. To discipline children

8. To use as a coaster

7. To use as toilet paper on a camping trip

6. To start a fire

5. To use as guinea pig bedding

4. As a booster seat for your child while eating at the dinner table

3. To gather dust in the closet

2. To use as a door stop

1. To blow their marketing budget and in return get a bunch of phone calls from companies with ten people that want coffee and vending services.

I chat with a lot of owners of vending companies around the country on a daily basis and I hear the same thing day in and day out. “We are spending a lot of money with the yellow pages each month. Even though we are getting no phone calls we want to be there just in case. “  Talk about throwing your money into the wind.

The yellow pages were a great way to get people to call you several years ago. Nowadays when people want to find a local vending or office coffee company the majority of people go online and search.

If you are currently spending money on the yellow pages I seriously encourage you to sit down one day and pour your self a cup of coffee and start thinking about how much money you are spending and think about the results you are getting. Do you think you are getting your monies worth. If not, you might want to consider putting that money into either pay per click or pay a web designer that much money to add content to your website each month with an emphasis on SEO.

In summary you need to be spending money on marketing and the key is to measure your results. If you are putting money into the yellow pages and you feel you are getting a return then keep spending. If not take that money and do something else with it. In my opinion yellow page marketing money should be replaced with a full court press to court customers online. That full court press should be a well designed website with monthly updates. When I say monthly updates I mean updates to build out your site to add more pages that when properly coded will come up on the search engines and help hook a customer in.

Having a professionally designed website is going to help you in many ways. Not only will it be found by prospective companies searching for vending companies but you will also be able to direct people to it by the way of direct postcard mailings, leaving your business card and asking the customers to check out your site when they get a chance and also after a appointment your potential customer can check out your website to reconfirm some of the things you went over in the meeting with them.

For more information on tips and tricks to help you win more vending and coffee accounts please visit my website at  www.vendcentral.com

 

Getting your Vending and Office Coffee Service website to the top of Google.

Written by admin on December 7th, 2009

Before you build your website for your Vending Company or Office Coffee Service you need to give some thought to how you are going to get it to come up when someone does a local search for your vending and coffee services.

Getting your site to come up locally in the area you offer your vending or coffee service  is called “Search Engine Marketing”. There are different components to search engine marketing. There is pay per click advertising (PPC) and there is search engine optimization (SEO).

Pay Per Click is when you set up an account with one of the search engines and you design a small text ad based around keywords you have selected. When one of those keywords is searched for your text ad will appear either at the very top of the page or down the right hand side of the page.  When someone clicks on your ad you will get charged a fee. Hence the term “Pay per Click”. Its a very cheap and effective form of advertising if you know what you are doing. If you don’t set your campaign up properly you potentially could get a lot of people clicking through that don’t really need your vending and coffee services.

Search Engine Optimization is basically designing and programming your vending and coffee website with all the elements that will help get it up higher on the first page of the search engines. There are several elements to getting your vending and coffee site up higher and the most important is keyword programming.

The key is to put yourself in the shoes of a facility manager and you have to try and guess what keywords they will use to find your type of service. Once you have figured out those keywords then you need to design a vending and coffee website with those key search terms in mind.  When google does a search for the keywords “Portland Vending Service” you need to make sure those keywords are placed in very specific places on your vending and coffee website. Knowing where those key places are on your website requires an experienced website designer with skills in search engine optimization. If you let one of your relatives or an IT guy build your website I guarantee they will overlook this and your website will forever be lost in cyberspace.

There are many other elements to SEO. Linking your vending and coffee website to other sites is extremely important. Having fresh content on your website and growing the size of your website is important as well.  A good way to take care of this department is to have a blog attached to your site.

Another way of getting your vending and coffee website to the top of google is signing up for the free google map business listing.  Google business listing is a free service offered by google to advertise your small business locally.

As you have just read there are a lot of different things you should consider before you build your vending and OCS website. Don’t hesitate to give us a call or visit our website www.vendcentral.com if you have any additional questions.

Quick thought or question before you leave. In this article did you notice how many times I repeated the words “vending and coffee website”. The reason I did this is “keyword programming”  I am hoping that if someone searches for the terms “vending website or coffee website” they will find this article. If they read this article and see I am knowledgeable about this topic maybe they will let me build it for them. This is what you need to do for your vending and coffee service.

 

Don’t let your cousin or an IT guy build your vending website

Written by admin on December 6th, 2009

First up for all the IT people out there and the cousins please do not send me hate mail.

The purpose of this blog post was to inform vend operators that building an effective website that will generate high quality leads is not an easy task. There are a lot of components that need to come together to make the website work and nine times out of ten relatives and IT guys do not know what it takes to build a lead generation website.

I talk to approximately 10-15 vend operators a week about having a website for their company. Nine times out of ten I hear the same few responses.

1. Yeah we know we need a website and my cousins son is going to build it.

2. Yeah we know we need a website and my IT guy who fixes my computers is going to build one for me.

3. I already have a website but it doesn’t really get me any leads.

Before you build a website you have to understand a few things. If a facility manager of a large manufacturing company with 500 employees and has three shifts operating 7 days a week and wants to replace their current service there is a very good chance that they are going to go online and “search” for a local company.  You have one shot at getting this companies attention. First and foremost you need to be found and second your website has to convey a message to that facility manager that “you are the company that they need to do business with”. You get found by having your website optimized for the search engines and you get their attention by a well laid out and graphically designed site.

So even though your cousin and your IT guy have the ability to string a website together do you really want to trust your livelihood to them. Most IT guys and cousins or relatives have no clue about search engine optimization. Plus they are not going to be able to adivse you on what you actually need to build becuase they have no expereince in sales and marketing and probably no vending experience.  You are going to have to tell them what you want and you might not really know what you need so between the two of you it is going to be tough.

When you decide to get a website for your company you need to make sure you do it right. If you get a website built and it isn’t done right it is not going to convey the message you need and that 500 person account might jump off your site and go somewhere else.

A well designed website for your vending or office coffee company will be your best sales rep. It will be ready to sell your company 24/7   and will never call in sick, it will never need to take a vacation and definitely not try to sue you.  It will also be your cheapest sales rep. Its usually a one off fee and a small monthly hosting charge.

If you want some tips on how to construct a website for your vending company come to www.vendcentral.com and read some of the articles we have on web design and see some of the samples of sites we have built. We have a built a lot of websites for vending companies around the country and they are all pulling in great accounts.

 

Why your vending company needs a website.

Written by admin on May 19th, 2009

picture-22If you are a vending company and you do not have a website you are missing out on a huge opportunity to gain new accounts.

When a facility manager decides it is time to replace his current vending service where do you think they go to? Five years ago they probably picked up the yellow pages. Now they go to google or yahoo and search for a local vending company online.

When they search you want your website to come up on the first page. (Search Engine Optimization) When the prospective customer clicks on your website listing you want your website to give the prospective customer confidence that they need to call you because you have everything they are looking for. (Website Conversion)

I have customers all across America that have called me to buy vending postcards or vending brochures and were not interested in a website at all. I explained to them the new way customers are looking for products and services. Some of them stepped up and took a website and now their websites are raking in customers for them. I have one customer in Memphis who told me his vending website he purchased from VendCentral was the best thing he has every done for his company. (www.pfsmemphis.com)

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When building a website for your vending company you need to take a couple of things into consideration. You need to make sure when building your site that you think about how you are going to make it come up on the search engines. If you use flash technology to build your website it might look pretty cool but it more than likely will not come up on google or yahoo because these search engines cannot read flash. Search engines need to read text. Flash technology is recognized by the search engines as an image.

You also need to make sure it looks professional. A potential customer will make a decision on your company based on your website. If you have spent $300 to build your site and it looks old and not very professional then that potential manufacturing company with 400 employees might decide to go somewhere else and not call you.

If you want additional information on how to build an effective website for your company please check out our website at  www.vendcentral.com