Before you build your website for your Vending Company or Office Coffee Service you need to give some thought to how you are going to get it to come up when someone does a local search for your vending and coffee services.
Getting your site to come up locally in the area you offer your vending or coffee service is called “Search Engine Marketing”. There are different components to search engine marketing. There is pay per click advertising (PPC) and there is search engine optimization (SEO).
Pay Per Click is when you set up an account with one of the search engines and you design a small text ad based around keywords you have selected. When one of those keywords is searched for your text ad will appear either at the very top of the page or down the right hand side of the page. When someone clicks on your ad you will get charged a fee. Hence the term “Pay per Click”. Its a very cheap and effective form of advertising if you know what you are doing. If you don’t set your campaign up properly you potentially could get a lot of people clicking through that don’t really need your vending and coffee services.
Search Engine Optimization is basically designing and programming your vending and coffee website with all the elements that will help get it up higher on the first page of the search engines. There are several elements to getting your vending and coffee site up higher and the most important is keyword programming.
The key is to put yourself in the shoes of a facility manager and you have to try and guess what keywords they will use to find your type of service. Once you have figured out those keywords then you need to design a vending and coffee website with those key search terms in mind. When google does a search for the keywords “Portland Vending Service” you need to make sure those keywords are placed in very specific places on your vending and coffee website. Knowing where those key places are on your website requires an experienced website designer with skills in search engine optimization. If you let one of your relatives or an IT guy build your website I guarantee they will overlook this and your website will forever be lost in cyberspace.
There are many other elements to SEO. Linking your vending and coffee website to other sites is extremely important. Having fresh content on your website and growing the size of your website is important as well. A good way to take care of this department is to have a blog attached to your site.
Another way of getting your vending and coffee website to the top of google is signing up for the free google map business listing. Google business listing is a free service offered by google to advertise your small business locally.
As you have just read there are a lot of different things you should consider before you build your vending and OCS website. Don’t hesitate to give us a call or visit our website www.vendcentral.com if you have any additional questions.
Quick thought or question before you leave. In this article did you notice how many times I repeated the words “vending and coffee website”. The reason I did this is “keyword programming” I am hoping that if someone searches for the terms “vending website or coffee website” they will find this article. If they read this article and see I am knowledgeable about this topic maybe they will let me build it for them. This is what you need to do for your vending and coffee service.